Bob Barcelos | Methuen Real Estate, Lawrence Real Estate, Andover Real Estate, Salem Real Estate


It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.


A yard sale offers a valuable opportunity to get rid of items before you sell your house. As such, it is important to promote your yard sale effectively; otherwise, you may miss out on a chance to declutter and earn extra cash at the same time.

Ultimately, there are many quick, easy ways to stir up interest in your yard sale, such as:

1. Post flyers in your city or town

Old-fashioned flyers can help you promote your yard sale to large groups of people in your city or town. That way, you can create a buzz around your event and increase the likelihood of selling your stuff.

If you use flyers to promote your yard sale, be sure to include essential information like the location, date and time of your event. Also, using bright, vibrant paper and colorful markers may help your flyers stand out.

Ensure that all of your yard sale flyers are legible, accurate and easy to understand. This will help minimize the risk of miscommunication with potential event attendees.

Of course, it never hurts to ask business owners for permission to post flyers at local companies, either. The more flyers that you post, the more likely it becomes that your yard sale will be a resounding success.

2. Create an online posting

An online posting makes it simple for you to provide details about your yard sale to large groups of people.

Putting an online posting on Craigslist or local community websites may prove to be worthwhile. And in some instances, you may even be able to include photos of items that you plan to sell at your yard sale.

In addition, invite friends on Facebook and other social networks to attend your upcoming yard sale. By doing so, you can boost your chances of stirring up substantial interest in the days leading up to your event.

3. Select the right date and time

Oftentimes, Saturdays and Sundays are the best days to host a yard sale, and for good reason. Many people don't have to work on weekends, and as a result, may have free time to attend your yard sale.

After you know which day of the week that you want to host your yard sale, consider the date and time of your event closely.

Take a look at the holiday calendar, and you should have no trouble selecting a yard sale date that works well for most people in your area.

Think about the time of your yard sale too. And remember, if you host a yard sale that coincides with local community events, it may be difficult for some people to attend.

Lastly, if you need extra help stirring up interest in your yard sale, don't hesitate to reach out to your real estate agent. This housing market professional may be able to share details about your upcoming yard sale with clients and colleagues.

Generating buzz in a yard sale can be easy, and with the aforementioned tips, you can stir up plenty of interest in your event.


You know that you want to sell your house. However, you're still unsure about how to determine a "fair" price for your residence.

Ultimately, setting a fair price for your home may be easier than you think – here are three tips to help you establish the best price for your house.

1. Study the Housing Market

The housing market constantly changes. Therefore, a buyer's market today may transform into a seller's market tomorrow.

As a home seller, it is essential to analyze housing market data. That way, you can identify real estate market patterns and trends and plan your home selling journey accordingly.

Check out the prices of recently sold houses in your city or town. With this housing market data in hand, you may be better equipped than ever before to differentiate between a buyer's market and a seller's market.

Also, don't forget to assess the prices of available residences that are similar to your own. This housing market data will help you see how your residence stacks up against the competition. It may provide you with the ability to narrow the price range for your home too.

2. Conduct a Home Appraisal

A home appraisal offers a valuable learning opportunity, particularly for a home seller who is uncertain about his or her house's strengths and weaknesses.

Typically, a home appraisal provides a home seller with plenty of actionable insights about the condition of his or her property. The appraisal often helps a home seller prioritize home improvements as well.

During a home appraisal, a property inspector will analyze a house over the course of several hours. After an inspector's evaluation is complete, he or she will provide a home seller with a report that offers comprehensive insights about a home's condition.

A home appraisal can provide a home seller with a better idea about how to price his or her house in its current condition. Then, a home seller can complete assorted home improvements that may help him or her boost a residence's value.

3. Collaborate with a Real Estate Agent

It never hurts to get expert support as you try to determine the best price for your house. Thus, collaborating with a real estate agent can make a world of difference for a home seller in any housing market, at any time.

A real estate agent can provide guidance as a home seller preps his or her residence for the housing market. This professional can respond to a home seller's price concerns and questions and help a home seller determine what constitutes a fair price based on the current housing market's conditions.

Perhaps best of all, a real estate agent will help you promote your residence to the right groups of homebuyers consistently. As a result, he or she can help you stir up plenty of interest in your home – something that may lead to multiple offers.

Ready to list your residence? Use these home selling tips, and you can determine the best price for your house.


The home selling journey may seem endless at times. Fortunately, once you accept a buyer's offer to purchase your home, the finish line of this journey may be in sight.

There are many things that a house seller can do to streamline the process of reaching a home closing date, and these include:

1. Establish Realistic Expectations

Although accepting an offer to purchase is a big step forward in the house selling journey, it is important to remember that many steps still need to be completed before you finalize your house sale. However, if you establish realistic expectations for the home selling journey, you can plan ahead for the steps you'll need to complete after you approve a buyer's offer to purchase your house.

Typically, a buyer will request a home inspection after you accept his or her offer to purchase your residence. If the inspection reveals there are no major problems with your house, you may be able to finalize a home sale in a matter of weeks.

On the other hand, if a home inspection raises concerns about your residence, you can always try to negotiate with a buyer. If you complete home repairs or offer a reduced price for your residence, you may be able to speed up the house selling process following an inspection.

2. Keep in Touch with a Buyer

It is important to maintain open lines of communication with a buyer as you work toward the conclusion of the house selling journey. If you work with a buyer to finalize a home transaction, you can minimize the risk of encountering time-consuming problems along the way.

If you have concerns or questions as you work toward the finish line of a home sale, don't hesitate to contact a buyer or his or her real estate agent. That way, you can address any concerns or questions and resolve potential problems before they escalate.

3. Work with a Real Estate Agent

Collaborating with a real estate agent can make a world of difference for any house seller, at any time. In fact, if you have a real estate agent at your side, you should have no trouble achieving your desired home selling results.

A real estate agent is happy to work with you throughout the home selling journey. He or she will promote your residence to potential buyers and help you analyze offers to purchase your house. Then, when you are ready to accept an offer to purchase, a real estate agent will help you finalize a house sale.

The days and weeks leading up to a home closing can be stressful, but a real estate agent can help put your mind at ease. He or she will offer expert tips and recommendations as you navigate the home selling journey. As a result, a real estate agent will make it simple for you to quickly and effortlessly sell your house.

Enjoy a successful home selling journey – use the aforementioned tips, and you can limit risk as you conclude the home selling process.


As a home seller, you need to do everything possible to learn about the competition. By doing so, you can find out what sets your house apart from other available residences and promote your home accordingly.

Ultimately, gaining a competitive advantage over rival home sellers can be simple – here are three tips to help you do just that.

1. Become a Real Estate Market Expert

Allocate the necessary time and resources to analyze the real estate market closely – you'll be happy you did. With housing market insights at your disposal, you can map out a successful home selling journey.

Take a look at the prices of homes that are currently available in your city or town. Focus on houses that are similar to your own, and you can establish a price range for your residence.

Also, examine the prices of recently sold houses in your area. This will allow you to see how long it took for these residences to sell. Plus, you can find out whether you're about to enter a buyer's or seller's market.

2. Learn About Your Home's Condition

Conduct a home appraisal, and you can gain unparalleled insights into your house's condition.

A home appraisal usually takes just a few hours to complete. During this appraisal, a property inspector will examine your residence and identify any home problems. Then, the inspector will offer a report that outlines his or her findings.

Following a home appraisal, you can determine the true condition of your house. That way, you can prioritize various home improvements and ensure that your home's condition serves as a key differentiator after you list your residence.

3. Work with a Real Estate Agent

If you're unsure about how to approach a competitive real estate market, there is no need to worry. Many real estate agents are available to assist home sellers and provide these sellers with extensive support throughout the home selling journey.

A real estate agent can offer tips to help a home seller bolster a house's interior and exterior. This housing market professional understands what it takes to promote a residence to the right groups of homebuyers too. Thus, he or she will do everything possible to guarantee your residence stands out from the competition.

Perhaps best of all, no question is too big or too small for a real estate agent. If you want to know the prices of recently sold houses in your neighborhood, a real estate agent can provide you with the pricing data that you need. Or, if you want to enhance your home's interior, a real estate agent is happy to help you discover the best ways to transform your house's interior from drab to dazzling.

Competition is fierce among home sellers. But with the aforementioned tips, a home seller can gain a competitive edge, one that can help this seller accelerate the home selling journey and get the best price for his or her house.




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